• Wed, Jan 11, 2017

    Are you looking for medical SEO for enhancing the visibility of your website? Appoint one of the best medical SEO service providers and get in touch with the patients searching for medical treatment and services. Search engine optimization is a combination of both the on-site and off-site factors and the combination of these two facets help to drive high-quality traffic to your site. This ultimately helps you to stand apart from your competitors and win new patients every day. Since, more than 85% of the internet users now find websites through search engines, it is important that you maintain a good rank in Google, Yahoo or Bing.

    Let’s check out in this regard a few tactics of medical SEO:

    Conduct market research – You shouldn’t forget to conduct a research on your market. An SEO expert finds out where your potential patients are and exactly what they’re looking for. You must place high emphasis on the locality from where you want to get traffic.

    Optimize web page – Try to optimize every page of your web page. Make use of meta-descriptions, unique content and site maps to enhance the visibility of your website in search engine result.

    Implement off-page strategies – Employ off-page strategies to increase your authority in search engine results which include article indexing, link building, writing press releases and more.

    Make modifications after analysis – Remember that search engine optimization needs constant analysis and modification. So, you must study your search engine ranks as well as traffic reports regularly. If essential, you may also have to adjust several factors on your website to keep you close to the top SEO results.

    Offer transparency to website – Get reports detailing the current ranking of your website in search engine pages. Check site analytic report to identify how visitors are coming to your site, which pages they have viewed and from which search engines they are coming. You can also schedule a consultation with an SEO analyst for ensuring whether your efforts will meet your objectives.

    Use Facebook for brand building – Make use of Facebook for building your brand. This will help your patient to have trust on you. Provide attentive follow-up care for patients or else, you can create the brand which offers attentive follow-up care for patients. Moreover, you could be the source of providing wisdom teeth removal to your patients. You can also build a simple brand that your patient will trust and enjoy. Keep in mind, that brand loyalty is significant for creating loyal patients. Make use of your Facebook page for building your medical brand. Opt for a reward program on Facebook. Consider planning a reward program like VIP club. It could be a VIP program for patients having X number of procedures and could be based on how long you are taking care of the patients. Try to make your VIP program exclusive. Recognition of continued patronage is significant and that recognition builds loyalty. You can provide a free laser skin tightening or a dental whitening treatment free of cost or else, you can arrange a special wine and cheese party once in a quarter. Whatever may be the case, your Facebook page can be an excellent way of promoting the possibility of every patient becoming a VIP patient.

    Capitalize on social media – Social media can be a wonderful way to let a group of patient feel that they’re a part of your practice. Announce program on the Facebook page, along with perks coming with it. You can encourage VIPs to post content on your Facebook page in the form of blog in first-person and their personal story after getting treatment from you. Moreover, you can constantly look for other new procedures for promoting your medical practice through social media.

    Inspire patients to review practice – You must not forget to inspire patients to review your medical practice. According to research, it is shown that more than 90% of the US consumers go through online reviews while deciding about a product or a business. Moreover, in the healthcare industry, potential patients seek to find a level of trust before opting for a medical practice in this manner. Hence, you should always encourage your patients to review your medical practice – be it formal, real self or any post on Facebook. If you see that your patients are thrilled with your practice – get that video posted on your Facebook page and be sure to interact with the post. Never be afraid of a bad review. Many people do not trust reviews when there is no negative word. They think that the reviews are already planned by you. However, in case there is less favorable review, respond to it and fix the issues that the patients are having. You can then ask your patients to post the final result.

    Follow these tactics for medical SEO and boost your online visibility.

  • Tue, Sep 27, 2016

    E-Commerce Website Development depends to a great extent on understanding the human psychology. The eCommerce website developers often have to think about the way people view, browse and make use of a site. They have carefully designed the site in order that your target audience can easily find you online and stay engaged with your site. They evaluate various parameters before starting up the process of web development. Let’s see few tips for an eCommerce website development:

    ecommerce-website-developer

    Communicating Product Value to Customers – The value proposition is very significant as it perfectly helps to communicate value to customers. It is the first thing that defines whether the target audience will be reading about an eCommerce product or will bounce back from your site. Hence, it’s important to test your value proposition. One must place an argument as to why customers would make the purchase of a site, rather than buying from any other eCommerce portals. Many eCommerce websites have poor value propositions and can’t communicate what they want to sell. In order to achieve success, one should be able to convey to the customers as to why they should buy from a portal. If the online customers can’t figure out what they will purchase, they will likely to leave. If required, the eCommerce web developer should compare sites having excellent value propositions. Clear and concise copy along with the right image can tell a great story to customers regarding a product.

    As per Claude Hopkins – the legendary advertiser, the pictures should be used for attracting people from whom one will get returns. Moreover, the images should be used to form an improved selling argument. Now, what will be the essential elements of a good value proposition? Well, they will include the headline, content and images. The headline must be simple and clear as to why an item will be good to purchase. It should not be a slogan, but will be a promise of value like – “Create expert client proposal in minutes”. Content helps in explaining “Why purchasing an item will be the best choice for you?”, “Why an offer is different from others?”, “What are the additional benefits as well as social proof, for instance free shipping & guarantees?” Besides, images help to create a desire by displaying the item in use. While people understand what they are purchasing and why they would make the purchase, an eCommerce website can easily enhance its sales rather than the one that doesn’t communicate with customers in a clear way. Most people often get confused as to why they would need a new product till you inform them clearly. So, it’s always good to be direct and clear with customers.

    Avoiding Incorrect Product Descriptions – It’s true that product descriptions are significant. However, often the store owners of the eCommerce sites include or remove the descriptions recklessly. The descriptions mean different things for online product sale. If incorrect product descriptions are used, the target audience may get confused. Hence, there could be a possibility of the customers to leave a site. For instance, if one wants to buy a TV, it doesn’t matter whether you talk about a football or water sports. You should focus more on TV rather than other sports. Moreover, you should adjust image and product descriptions based on the shopper’s requirement.

    Using Quality Images– If you want to sell items based on looks, you must use the visuals that are incredibly important. An increase in eCommerce image size can help to improve customer conversion by a significant amount. Besides, images should be designed in such a way that the product descriptions can be viewed on mouse over. This will help to boost your sales. Ask your eCommerce website design service provider to use quality images in the website. Remember, that the ultimate aim of the online store is improving conversions through the site search. So, high quality images should be included in the search bar. For instance, if you are selling a $450 riding boot, the visual should be apt enough to capture imaginations. The best way of selling a physical good is by getting it in somebody’s hands. Nevertheless, if you can’t do that online, the best option is letting your customers imagine your product in their hands.

    Follow these simple tips as an ecommerce website developer and you can surely build a competent ecommerce website. You should also pay heed to the comments left by people on an ecommerce site and make a big selling point.

  • Sat, Aug 20, 2016

    You might know that how important it is to have a visually appealing E-Commerce website design in this day and age.If a sales machine is what is expected from you there are certain measures to be taken.

    1. Mobile Friendly

    According to Smart Insights, we have already crossed the mobile tipping point. It means there is a large number of people shopping from their mobiles in comparison to the desktops. As per Statista, around 33% of shoppers on eCommerce websites are mobile shoppers. And the percentage of mobile shoppers are expected to reach 39% by 2018. Mobile-friendly websites that are regularly updated draws a bigger clientele.

    This is proof that your eCommerce website must be mobile responsive to offer a great user experience for mobile shoppers irrespective of the screen size and processing capacity of the device.

    Shopping Cart

    1. Advanced Shopping Cart

    A shopping cart is an important feature that plays a critical role in conversions. Customers generally use the shopping cart to place items where there is a 50/50 chance of them buying the items.. It is necessary that your shopping cart has features that attracts and convincesthe shopper to complete the purchase. Hire a professional eCommerce website design service provider to incorporate all the necessary features that fit your eCommerce needs.

    The shopping cart should support advanced features like discount available/deducted, display of the promotional codes, and product comparisons. All these features help the customer make up their mind and proceed to the checkout process.

    1. Security

    Security is an important aspect of an E-Commerce website and should never be ignored. Your online store should be hosted in a PCI (Payment Card Industry) compliant environment if you accept online payment. PCI has laid down specific DSS (Data Security Standards) and website that stores or deals with credit card data need to be PCI-DSS compliant.

    1. Powerful Search

    Don’t make the customers wait to find the item they want. Your online store design should include a powerful search feature with advanced filter options. The search tool should be type-sensitive (bring suggestions as customer types). It should not consider typos and bring in more information during the search that will help customers find the exact thing they want in lesser time. Adding images of related products may attract the customer where he will be curious to check them out.

    1. Social Integration

    Social Media plays a key role in the success of any E-Commerce business. According to BrightLocal consumer survey, around 79% of people trust online reviews and personal recommendations. You can see consumers discussing the product and shopping experiences in a big way. Prospective buyers value such real-life experiences over marketing pitches.

    You need to integrate social media platforms into your website design so that you can encourage such discussions about products displayed in your online store.

    1. Discount Coupons and Sales

    Customers crave for sale and any form of savings. It is seen that people who are remotely interested in buying get excited when they know about the on-going sale at online stores. Black Friday in the US is the best example of this when people go on a buying spree.

    It is a proven fact that nothing works better than a discount when convincing the customer for a purchase. The psychological inclination of purchasing a product increases when a discount offer is thrown in. Offer best deals and discounts to customers to lure them make a purchase on your portal.

    1. Integrated Shipping

    Shipping is another important aspect of E-Commerce. You should integrate delivery options in the shipping cart and allow the customer to choose the mode of delivery. Free delivery (over the specific order amount) and Express delivery are some of the options you can offer. Also provide tracking options so that the customer knows the status of delivery at all times.

    1. Online Chats and Phone Numbers

    People like personalized interactions when it comes to getting information or seeking help regarding any order or delivery issue. Online chats and phone numbers are two preferred modes of communication used by shoppers when they need help or information regarding their purchases. So, never ignore this feature.

    1. Call-to-Action

    Your customers know what to do to buy items. But make sure a call-to-action is included on every page that encourages the customer to complete the order or get more information.

    1.  FAQ

    Include a FAQ in your eCommerce website design so that customers can get answers to their queries and they are not required to call customer service all the time to get answers.

    These are the must-have features on your eCommerce website that will help you create better user experiences for your customers.

  • Tue, Jul 12, 2016

    Tips to Choose Professional Web Designers for Ecommerce Website Design and Development

    Today, ecommerce is a big business all over the globe. The online purchasers are depending to a great extent on ecommerce. As a result of which, the sales from ecommerce are increasing every year. Now, what would you do if you want to boost sales from ecommerce sites or open a new ecommerce store? It’s of no doubt that you have to choose professional web designers providing ecommerce website design service. The designers will be using your existing content management system or shopping cart and will dress your website with an attractive design, reflecting your industry and business value. However, the question is that how will you make the selection? Let’s check out in this blog a few tips for choosing professional web designers for ecommerce website design and development:

    .  Ask for reference – Before appointing a professional web designer for your website design and development, you should check at least three references. This will help you to get an idea about the quality of work the professionals are doing and you will come to know whether the professionals are completing their work within the deadline. Moreover, this will give you an opportunity to know how much these professionals are compatible to work with you. If you get negative feedback from three different references, avoid hiring the web designer.

    Tips to Choose Professional Web Designers for Ecommerce Website Design and Development.  Examine shopping carts – Remember that ecommerce shopping carts are the pillars of an online business. As soon as the job of the designer is over, you have to deal with the order processing, content management and the reporting tool. So, it’s important that you should compare the carts as per their features. Choose the professional who specializes in your desired cart. Stay away from professionals, claiming that they can build your store and run it within an hour. This will never give you satisfactory result in the long run.

    .  Select professionals working with challenges – Opt for a proficient web designer who can deal with challenges and can help you to translate your goals into a rich, client satisfactory online experience. If you find that the professionals are not asking about your business value, objectives and competitors, make sure of the fact that they are either not interested to design your ecommerce site or else they don’t have adequate information. Keep in mind that a web designer must add value to your online business. So, appoint a professional who can really make a successful website design for your online business success and can boost your return on investment.

    .  Get a detailed written work statement – Always get a detailed statement of the work in the form of a written contract with the professional. This should include the understanding of the project from the perspective of the designer. Moreover, a planned timetable for the progress of the work and the services the professionals will be offering should be mentioned in the agreement. It should also contain the price estimate and an evaluation of how the project expansion process will be executed by the designing team. You must review the process with the designer in order to ensure the fact that the work statement perfectly meets your business expectations. In case, you find that the professional is not able to describe the website designing work process, stay away from appointing him as this would be just like trekking through the wilds without a map.

    .  Pay heed to self-taught professionals – While hiring web designers do not forget to pay heed to self-taught professionals. It won’t be a right decision if you only consider the degree of the professionals. This is because experience matters more than credentials. It’s of no doubt that master degree holders in web designing will certainly know their stuff. However, you would be missing out some great professionals, if you overlook the self-taught professionals and only look for master degree holders.

    .  Consider the aesthetics – Most often, the success of an ecommerce site depends to a great extent on how good your site is looking, rather than your service. Even if you provide a good service but your website doesn’t look good, no one will visit your site. So, you should first consider the aesthetics. If a web designer can’t make a professional website, do not appoint him as this will not help you to get online consumers. Check out whether the web designer can create visually pleasing web designs and knows adequate coding skills like HTML, XML, PHP, CSS for implementing visually attractive design with web tools.

    Follow these tips and you can surely get a professional ecommerce website design.

  • Mon, May 30, 2016

    The success of an ecommerce website lies in its functionality, design and features. Also, your online store cannot make an impact just by offering a wide range of products; it also depends on how the website is marketed.

    There are many aspects of ecommerce website to be focused on and it is not something that you can manage by reading a few tutorials online. The development and management of ecommerce website requires an experienced professional. And here comes an ecommerce website Design Service Company. Let’s take a look what all are the different areas a website design company can prove useful.

    Responsive Design

    Merely a beautiful looking ecommerce website won’t help. The website should have a responsive design that offers impeccable user experience even when the site is accessed from mobile devices. Research tell us, by 2017 one-fourth of the ecommerce sales will happen through mobile. Hence, you need to ensure the website is accessible and usable on every mobile device.

    Also, there are a dime a dozen these days when it comes to ecommerce platforms. But, you don’t need to worry about selecting the right one when you have a website design specialist with you. They can select the right CMS platform for your business which supports responsive design and support functionality that is in high demand by a growing number of users.

    How an Ecommerce Website Design Company Can Help You

    Content Development and Management

    Ecommerce site development requires a lot of effort, sweat and skills. There are so many things you need to pay heed to such as catalog management, brand management, product management, content management, customer management, review management, navigation, auto email messages, order management, discount and promotion management, and the list goes on.

    If you have never developed an online store before, it will be extremely tough and strenuous to manage all these things at a time.

    A website design firm has dedicated team of experts who have the knowledge and experience of managing these tasks. They will ensure the development work is completed on time and tested before the launch of your ecommerce website. In this way, you can focus on what matters to your business- growth.

    Faster Product Search

    Your website needs to support speedy product search which is considered as ecommerce best practice. Many CMS platforms offer built-in functionality or allow use of plug-ins. But there is no guarantee the search functionality you get by default is also the fastest one.

    There are so many technological developments in this area and a professional website design firm knows it. Leading ecommerce websites use faceted search that allows narrowing down the search by using filters to give quick results. Such features make a huge difference in overall user experience. We bet you didn’t know of this intelligent search tool until now. But the professional website design company knows all.

    Website Security

    The world is full of cyber criminals and hackers waiting to take advantage of security loophole in ecommerce websites. The information of your customers is of utmost importance to your business and you can neglect it at any cost.

    Cyber criminals are smart people so you need smarter people who can protect your website from bad people. An ecommerce website design company is aware of the security policy that needs to be implemented to keep customer information safe. They will ensure the whole shopping process is protected by using leading security technologies like SSL, 128-bit encryption and use of a secure server.

    PCI Compliance

    Do you know your ecommerce website needs to be PCI compliant? Perhaps this is the primary reason why you need an ecommerce website design company to play an important role in the development of your website.

    The credit card companies and banks will check your website for PCI compliance. An ecommerce website design company knows the security levels that are required for storing credit card information or the encryption of data while transferring data on the Internet.

    Successful ecommerce development is a very demanding process. From on-site usability to search engine visibility, entrepreneurs and project managers have to worry about many factors. The whole process can be simplified significantly by bringing in an ecommerce website design company (http://www.wisegeek.net/how-do-i-choose-the-best-ecommerce-website-design.htm) to do the job instead of regretting it later.

  • Tue, May 17, 2016

    Content management systems (CMS) play a major role in website management by determining the way content is uploaded, edited and managed on a website. They also decide the overall look and feel of a website, thus influencing factors such as traffic and profitability on a commercial website. Hence, the choice of CMS must be made very carefully such that your wants and needs are met. A lot of factors such as cost, functionality, flexibility and security must be considered while making this choice.

    DotNetNuke, based on Microsoft .NET is one of the most popular content management systems. It is a free and open source platform that is widely preferred by a number of website developers. In this article we will convince you why DNN development is one of the best content management systems for a commercial website. We shall list out the platform’s many advantages and briefly discuss its capabilities and functionalities as an efficient CMS.

    Advantages of DotNetNuke Platform.

    1. User-friendliness

    A CMS is expected to be very user-friendly, offering an easy to use and understand interface, effortless navigation, robust rich text editors and more. DotNetNuke offers a consistent user-interface across all of its administrative fields and makes it very easy for one to navigate from one administrative field to another. The content editor provided by the platform is a real-time editor which allows the developer to view the changes as and when they are made, without having to be redirected every time.

    2. Extremely Extensible

    Apart from its user-friendly nature, DotNetNuke is also popular for its extremely extensible features. Being an open source framework and having an extensible three-tier architecture model, the capabilities of the platform can be expanded immensely using third-party applications and modules. Thus, when a commercial website uses DNN as its CMS, it is possible to explore the site’s new and untapped potentials, install new web applications and realize any aesthetic appeal that the website owner wants.

    3. Best Technical Support

    Anything can go wrong in website management and the stakes are generally high when we are talking about a commercial website. Uninterrupted technical support is very much essential in such circumstances and the DNN Corporation ensures that the best technical support is provided to its customers. Since the platform is open source, technical help can also be availed from many Good Samaritan partners who selflessly work for the betterment of the DNN ecosystem.

    4. Numerous Features

    Everybody wants the best for their money and DotNetNuke ensures that you get the worth of every penny you pay. The platform includes ample number of features that are essential for the operation of a commercial website. Email marketing, advertising management, document management, user management, blog management etc. can be easily performed using the features DotNetNuke provides.

    Eight Reasons Why DNN is The Best CMS for Commercial Websites

    5. Security Options

    Most of the popular content management systems require a third party application for their security. These third party applications are never reliable and also bring in additional overhead. However, DotNetNuke has an in-built security model that provides a secure atmosphere for the operation of CMS. Using these security options it is possible to provide each user group with specific permissions and log-in credentials.

    6. Speedier Website

    Loading speed plays a major role in determining the traffic and profitability of a commercial website. If the website is too slow, visitors will be discouraged to perform the actions you expect from them. Using DotNetNuke can prove to be an added advantage in this regard, as it ensures that the web pages load quickly and stay light.

    7. Best for Intranet Applications

    If you own more than one commercial website or planning to run an intranet application for the organization’s internal communication, DotNetNuke is the CMS to go for. Its portal based architecture makes it very easy to run multiple sites or intranet applications on a single DNN installation, thus reducing cost and maintenance.

    8. Popularity

    Lastly, you should choose DotNetNuke simply for its popularity. Nearly 700,000 websites all around the world use DotNetNuke as their content management systems. This includes many biggies such as NASA, Verizon and Cornell University. There is no way 700,000 sites can make a mistake in choosing their CMS! DNN is indeed a trustworthy and established content management system that has powered the internet for decades and will continue to do so.

  • Sun, May 1, 2016

    Online business owners cannot afford to miss anything when it comes to having a perfect website built as every single aspect of it is important. It is important for a professional eCommerce website developer to be innovative, use the best technology to develop web design for small businesses, and should have worked with similar clients in the past. There are some sure tips to follow in hiring the best eCommerce website developer.

    Credentials of a promising website developer

    1.  Clean code:

    Your website developer should be able to develop clean codes for the websites. The term clean code refers to codes that are easy to read and easy to develop. Having clean codes ensures websites work better, faster and more efficiently. Clean code also helps in making definite changes to the website when needed.  Some website developers hide the backend code which is an important part of a page’s code from website owner. This code is written in Ruby or PHP and needs to be clean and open for changes in the future. One best tool to indicate the purity of the developer’s code is the W3C’s HTML validator as this tool renders the list of errors and warning in the site’s HTML.

    Six Credentials to Look for Before Hiring an Ecommere Website Developer2.  Performance and functionality of the site:

    Potential eCommerce website developers should develop sites that load quickly. This is an important parameter as visitors of a website would not wait for it to load. If the web page does not pop up, there are all chances for the shopper to simply leave. Sites that take more than 4 seconds to load might lose 25% of its visitors, and thus it is important for sites to load quickly. Website developers should develop competent eCommerce sites and perform speed tests on them and enable it to gain a perfect speed score. Websites need to be cross browser compatible as well. They should open in mobiles and desktops. Question your developer about the page load time and functionality of the site in specific areas such as filling out forms, entering shopping cart, making payments, and so on. Even minor breaks in functionality could kill sales in an eCommerce site. Web developers should build intuitive and easy to use websites with all key functionalities that a shopper would expect, such as site navigation, product filtering and sorting, adding products to the cart and checkout process.

    3.  Creating a website that eases purchase:

    There is tough competition surrounding eCommerce business. Any website is just an option in the minds of the buyer, and it is important for it to outsmart the competitors to be picked up by the customer. The eCommerce website developer should concentrate on the price listing of the websites so as to portray the best products with good value for money. The website should be able to categorize products based on a particular niche so as to sell a huge number of products based on specific categories.  Realizable web hosting ensures 100% uptime of websites to ensure constant availability of products to customers. Most of all, eCommerce website developer should ensure a safe online shopping experience as users are concerned about their privacy and security.

    4.  Web Accessibility:

    Web accessibility is a legal requirement for eCommerce websites (http://www.wisegeek.com/what-is-an-ecommerce-website.htm). Website developers should be capable of creating websites that meet the general guidelines on web accessibility as this is a measure of how site visitors interact with the website. The web designer should be an expert who could translate the objectives and goals of the business into pleasing online shopping experience. He should be able to inquire about the different goals, values, and differentiators and be informed of all credentials before creating an ecommerce web design for small business.

    5.  Experience of the web developer:

    Business owners should look for a website developer who could transform the objectives of a business into a successful design. Web development is a skill of the self-taught, do not judge the professional based on his academic credentials, as experience is more important than formal education. Hire a web developer who could learn new technologies than somebody who is a master in a specific skill.

    6.  Cost:

    Services of potential eCommerce developer should come at a nominal cost. It is okay to perform some research and comparisons before hiring the service. Analyze the time and cost factor before hiring the developer and inquire on the services offered by them for a specific cost.

  • Tue, Mar 29, 2016

    The online market is competitive, everybody wants their share of pie in this tough arena, and what would you do to get your business distinctive? The answer is including local SEO services into your marketing paradigm. By engaging a business with local SEO services you would be more visible to your prospects as internet shows you in the limelight. Breakthrough technologies involved in such SEO services attracts new leads and customers into the business, but in a ‘unique’ way. How would it feel when someone clicks on the search button for a product or service and your website figures on top of the search lists? If you think it would simply be great, then think of search engine optimization (SEO) services that makes use of Meta tags and local keywords in the source code of the website and in website contents to get your business to stay on top of the ladder.

    How is SEO different from Local SEO?

    Most of us know that SEO helps us to rank high in search engine lists, but in what way is SEO different from local SEO? Local SEO gets your business close to the locals, i.e. when people in your locality browse for a product or a service, they include the name of the place in their search and your business evidently ranks top on the search result. When search gets specific and narrowed down to a specific region, search engines also would list just a few results to help you grab that perfect chance of reaching out to the customers easily and directly. Many search engines give tremendous importance to local search results and are delighted to offer them with map and route displays, enhancing relevance of search queries for its users – what next, your competition is mitigated and your chance of getting the business gets maximized.

    Another difference between SEO and local SEO is their end result. SEO focuses on contents and back links that are organized in relevance to the keywords or search words typed by the customer, which are usually related to the product promoted by the business. But local SEO focuses on the keywords that are pertinent to the specific locality in which the business exists or operates. By adopting local SEO services, there is an increased likelihood of attracting the customers living close to the region where the business runs. We all wish to shop at a place close to our locality and would not take much interest in travelling to a different locality for a product that is available near our dwelling.  The possibilities of customers from a defined locality visiting the business that runs in their area are increased multifold. This is very much beneficial for businesses that operate from a physical location.

    How Local SEO Services Can Give Your Business an Extra EdgeAdvantages of adopting Local SEO services:

    Commissioning local SEO services for your business has tremendous advantages and some of those are listed here :

    •  Improves Trust: Customers would always wish to deal with a business that is reliable and has good repute in the local market. Local SEO experts would help in projecting your business as a reliable service provider to your prospects and get you to rank high in the SEO market.

    •  Unique SEO Ideas and Strategies: Operational procedures of SEO services are unique and rich and these unique ideas and strategies will get the business noticed, and would help in reaping ultimate success for the business.

    •  Economical: Local SEO services are cost effective and are affordable ways of marketing a business to a large population than conventional marketing strategies as SEO companies work within the budget of its customers.

    •  Transparent Services: Local SEO services are transparent in their work and results. They cater to the specific needs of business and are able to build brand visibility easily. They use unique content based on keywords and follow genuine link building strategies to gain maximum attraction from the target audience.

    •  Accessible: Apart from all these advantages, local SEO service providers are easily accessible by phone and email and offer services and support round the clock.

    Final Verdict

    By commissioning local SEO services, you not only rank on top of search engines but are able to build a rapport among local consumers thereby improving the credibility of the business both online and at corporeal level.

  • Sat, Mar 26, 2016

    Almost all businesses have gone online these days as the market place is highly competitive and there is a need to have a strong online presence. Having a competent website is not just about having an online appearance, but is as important as the company’s bottom line functionalities. An outdated company website could jeopardize sales and could also limit the growth of the company. Then what could be the solution? A business cannot be concentrating on its online presence while it has number of other functional operations to concentrate on. Hiring an Ecommerce website developer could solve the chore and they could help businesses to have a clean, modern, easily navigable and intuitive website that attracts more visitors and also converts competent visitors into sales leads.

    What an Ecommerce Website Developer Can Do for You

    How could an Ecommerce Website Developer help a business?

    The consumers judge the professionalism and trustworthiness of an online business just by judging its aesthetics. No matter how proficient the retailers are in their respective fields, they are essentially not experts in website development, graphic designing, alpha transparency or PHP. What advantages your Ecommerce website developers (http://www.wisegeek.com/what-do-ecommerce-website-developers-do.htm) have for your online presence?

    •  Enhance Site Performance: It is important for website to perform fast. Websites should load easily and quickly as people usually don’t have the patience to wait. There are high chances that the customer would leave if the page does not pop up quick. Your Web developer would help in creating a website that is faster and takes just a second or two to load, sites that take more than four seconds to load carries a risk of 25% visitors leaving it instantly. Web developers conduct speed tests on the websites they create to ensure that it performs well.

    •  Improve Website Functionality: These developers ensure that the website they craft functions absolutely perfect, right from the niche. This is important as customers need to fill out forms, make product selections, make a purchase and make online payment through secure gateways. Even small breaks in functionality could kill sales and amount to losses.

    •  Creating Accessible Websites: Web accessibility is a legal requirement for many Ecommerce businesses. Web developers create websites that adhere to the general guidelines of web accessibility so that customers are able to access and interact with the website easily.

    •  Websites with Clean Code: One important trademark of a highly functional Ecommerce website is that they should be easy to read and easy to modify. This helps the website to run faster and work better and also allows the owners of the business make necessary changes whenever required. By creating a website with clean code, web developers ensure that it is upgraded on a constant basis.

    •  Well-crafted Shopping Carts: Shopping carts are the backbone of any online business. Web developers help in crafting the best shopping cart by making use of various order processing and reporting tools and design them in a way that delights the business owners.

    •  Content Management System: After web design is done, the web developers offer a CMS panel to the clients to ensure that owners of the business and their employees are able to operate it with ease. Such acts could be quite useful to manage product catalogs, product categories, order fulfilment etc.

    •  Creating a Secure Website: Ecommerce websites are required to be secure against a number of security threats such as cookie attacks, XSS hacks, SQL vulnerabilities etc.

    Conclusion

    The web designer and developer that a business hires to create its online pages is an expert who translates the goals and objectives of a business into feature rich, customer centered and pleasing online shopping experience. They also ask a number of probing questions about business values and come up with a successful design that separates a business from its competitors.

  • Thu, Mar 24, 2016

    Every small business site must have a few important features as mentioned below to contribute to the website traffic, conversion rates and sales targets of the company.

    Home Page

    It’s ‘Header’ must include an easy to remember domain name, representative logo, catchy tagline, business phone number, a call to action button, a top navigation bar for easier navigation and a bread crumb navigation bar for the same. In addition, the home page must include an image slider to show off its business prospects, crucial business information like location, video testimonials and reviews in the upper fold. In the lower fold, the home page must have snippets of its main offerings, search optimized content and internal links to boost SEO initiatives.

    Footer

    The website footer must include essential information such as contact details, business hours, links to company social media channels, chat box for visitor query, a newsletter signup form and a footer navigator.

    Inner Pages

    Other pages of the website must include a captcha protected contact form, about us page, privacy policy page, blog page and FAQ page. The blog along with quality content must include a search bar, comment box, social media share buttons and a sidebar for post notifications.

    Other Features

    In addition to the above mentioned, recognizable links, clean font, mobile responsiveness and ham burger menu are the other must have features. SEO compliant features such as automatic sitemap, flexible updating tools and flexible URL structure are recommended. A fast and reliable hosting service, with utmost security and auto website backup features is a must.

    Technical Requirements

    An effective content management system, cross browser compatibility, Google Analytics and Webmaster integration, an optimized code & browser cache for speedier loading and rich snippets integration of crucial information. Flash elements, background music and direct video upload must be avoided.

    small business website design

     

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