Navigation can mean the difference between success or failure, especially in e-commerce. It also aids in search engine rank and positioning. Besides this, if the users cannot find what they’re looking for through your navigation bar it can often send them to a competitor.
A good navigation bar can also aid in conversion rates and provide a better user experience overall. This article contains five effective tips you can use today to get the best results possible.
Keep It Simple
One of the major flaws any web design company can make is getting too complicated. When this becomes the case, many users can become disgruntled or upset as they cannot find what they want. You shouldn’t get too complicated with loads of drop down menus or buttons.
The aim of your navigation bar should be to help your users find exactly what they’re looking for as easily as possible. One way to do this is to put your most important categories at the top as well as vital pages.
When a user doesn’t know where they are at within the website it can cause frustration and backpedalling. One simple way to overcome this, is through the effective layout of breadcrumbs. Breadcrumbs are there to show where users are within the site and where they were last. It normally goes in the sequence of ‘Home > Categories > Products’ for the best effect.
No More Than 3 Clicks
It has been stated that for a website to be built effectively you should not have any important pages more than three clicks away from the homepage. This means developing with your users in mind and letting them know where the most important pages are.
However this can sometimes be hard with larger retailers but if employed properly can cause for a better user experience.
Be Content Focused
Every website should be revolved around its value offering and what the content can offer them. This is why you should ensure that your navigation bar is focused on your prime content and where you ideally want your users to go to.
You can do this by displaying your most prominent categories at the top and possibly including sub layers if it contains vital information.
Limit Colour Scheme
Some web designers think that having a varied colour scheme will help them and attract users. However this could not be further from the truth when it comes to the navigation menu. The navigation menu should be clean and simple. When things get a little bit too creative it can do more harm than good.
Consider using your branding colours for the navigation bar or use colours that are simple but fit in well with your design.
When all of these tips are compiled into one and work synonymously together it provides a great user experience. Be sure to slowly make sure that your website is built properly and if you do decide to hire, that the web designer ensures that they adhere to proper web standards.
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