Every small business site must have a few important features as mentioned below to contribute to the website traffic, conversion rates and sales targets of the company.
It’s ‘Header’ must include an easy to remember domain name, representative logo, catchy tagline, business phone number, a call to action button, a top navigation bar for easier navigation and a bread crumb navigation bar for the same. In addition, the home page must include an image slider to show off its business prospects, crucial business information like location, video testimonials and reviews in the upper fold. In the lower fold, the home page must have snippets of its main offerings, search optimized content and internal links to boost SEO initiatives.
The website footer must include essential information such as contact details, business hours, links to company social media channels, chat box for visitor query, a newsletter signup form and a footer navigator.
In addition to the above mentioned, recognizable links, clean font, mobile responsiveness and ham burger menu are the other must have features. Houston SEO firm compliant features such as automatic sitemap, flexible updating tools and flexible URL structure are recommended. A fast and reliable hosting service, with utmost security and auto website backup features is a must.
An effective content management system, cross browser compatibility, Google Analytics and Webmaster integration, an optimized code & browser cache for speedier loading and rich snippets integration of crucial information. Flash elements, background music and direct video upload must be avoided.
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