Building a Website For Your New Law Firm
If you are in the process of starting up a new law firm, one thing you need as soon as possible is clients. The sooner you start taking on a good number of clients, the sooner your firm will turn a profit. Starting a new law firm can be tough and whether you succeed or not will for a good part depend on how well you are able to market your firm. These days, in order to find clients, it’s very important to have a good website for your firm. While there are a number of other important marketing channels for law firms, the internet is becoming more and more important for getting leads. When people need a lawyer these days, they’ll often either ask friends or family for a recommendation, or search the internet. This why you need to get your law firm website online as soon as possible. Because we know you might not have the budget for a professionally designed site, we’ll cover below how you can get a good looking website online yourself within just a few days.
WordPress started out as a blogging platform, but has turned into a full-fledged content management system. This open source software is free to install on your web server and even the basic free themes that ship with WordPress look pretty good. All you need to get a WordPress website online is web hosting and a domain name. Get hosting from a hosting company such as BlueHost or HostGator, which offer one-click WordPress installs and one free domain name. You just choose your domain name, set up your account and install WordPress. Most hosting companies will have tutorials for showing you how to go through the entire process.
Buy a Good Looking Theme
While there are many good free themes for WordPress, you’ll want to invest in a premium one because they usually have more features and provide support. Search online for a clean, good-looking theme that is developed specifically for law firm websites. This likely won’t cost you more than 100 dollars.
It’s All About Your Content
Your website’s design should be clean and easy to navigate. What’s even more important though is the content you put on your site. Make sure that you create different pages on your site for all the services that you offer and describe exactly what these services entail. It’s important to make the content on your website informative. You should plug in links to your contact page and sell your firm a bit, but the bulk of your content needs to provide value for the people reading it.
Ask For Feedback
Once you have the first version of your website ready, show it to friends, family, colleagues and ask for feedback. Let them browse through your website to see if they can find their way around easily. After you gather some feedback, make the necessary changes and keep gathering feedback.
Once your website is ready, you need to start promoting it. You can do this using social media, guest blogging, telling everyone you know about your site, etc. After you’ve started getting some clients, you may want to think about hiring a professional web design and internet marketing company to help improve your site.
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