• Thu, Apr 19, 2018

    In marketing, you don’t get a second chance to create a first impression, and the early impressions are always the best ones. You need to grab the attention of your target customers by creating that best initial image of your brand. Visually appealing images, infographics with catchy text is a great way to create such a memorable impression. Freelance graphic designers are creative experts with an understanding of business and customer psychology who can help your marketing material with attractive designs that stir interests in the minds of prospects about your products.

    However, many businesses overlook the importance of designs, logos, brochures, etc., and hence many create them on their own with free tools. On the other hand, some others may outsource it to an agency neither of these may yield the desired results for the business. Businesses need a creative designer who with a greater understanding of your business, products, brand value and the target customers create the perfect design using stylish elegant fonts, typography, etc. to draw their attention towards your brand instantly.

    Hiring freelance graphic designer to create stunning visuals for your marketing material is a great way to try before you buy, before you hire the resource permanently or if you have intermittent design requirements etc. However, as not all designers are equal, finding the right designer who can deliver the perfect designs can be a challenge.

    Factors to consider when hiring freelance graphic designer for your business

    Examine their portfolio: An experienced graphic designer will have a rich portfolio that highlights the past work. Ask for such a portfolio and examine their previous designs carefully. Make sure they have enough experience in designing materials similar to what you need. A freelance graphic designer works with variety of clients and accumulates rich experience. Check for variety in the profile; make sure the designer has experience designing for wide medium including print, web that demonstrates expertise in using technology, and latest tools to create stunning designs for your brand.

    Check with references: References and reviews speak a lot about the working style and attitude of the freelance graphic designer under consideration. The freelancer may have worked on projects posted on market place websites where client reviews are accurate than the testimonials published on their website, check for reviews on such websites where designer often bids for design projects.

    Check their professional affiliations: Freelance graphic designer work independently, however, they constantly strive to improve their skills, stay current with the developments in their field and acquire a deeper understanding of businesses. Make sure to check if the professional designer you consider is in professional networks, is a member of any professional groups to keep himself up to date with the emerging trends in his field and in the business world. Professional affiliations also guarantee some credibility about the freelancer.

    Meet for a personal interview: You may want to have a face-to-face conversation with the freelancer to check his attitude, his presentation style, etc. However, not many freelance graphic designers may be local to you, and hence may not be available for a face-to-face meet, you can schedule an interview over Skype or Hangouts in such cases so you still get to see the attitude, and presentation of the freelancer.

    Pricing: Pricing is the most important decision making factor in any buying or hiring decisions. Similarly, when looking to hire a freelance graphic designer you need to discuss the rate. It is important that you set a budget for the project, considering the design work your project requires, etc., before you start the screening process. However, as designers charge customized pricing you need to be flexible and be ready to negotiate with the right designer. Make sure you do not underpay or pay an exorbitant rate to the graphic designer.

    Hiring a creative professional such as freelance graphic designer can be a very challenging task. Therefore, you need to make sure you have a clear understanding of your business requirements, budgetary constraints, be prepared to take risks, also, it is important to read the terms and conditions of the freelancer and make your expectations clear so the purpose of hiring is successful.

    Posted by myadmin @ 11:05 am for Graphic Designer |

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