• Fri, Jan 4, 2013

    E-commerce is one of the many Internet opportunities that continue to provide a level playing field for entrepreneurs of all sizes. It offers the little guy the ability to compete for web traffic through visitors and subscribers with search engine optimization (SEO) and application programming interface (API). With the Internet, content and connectivity allow each and every web-based operation an opportunity to generate traffic and sales through multiple channels and a variety of platforms.

    To SEO or Not to SEO

    When web-based operations incorporate search engine optimization (SEO), they may find out that many of the keywords that they have chosen have been utilized by other web designers and programmers. His leads to lower rankings when competitors have bid for search engine rankings related to these keyword searches. Unfortunately, when working on e-commerce sites like Amazon and eBay, webpreneurs may also find themselves outranked by some of the more popular items trending through search engine results due to a variety of factors. If an affiliate marketer decides to utilize a website or blog outside of Amazon or eBay, he or she needs to ensure that search engines pick up keywords and tags that direct web traffic to listed product descriptions.

    Careful selection of keywords and tags should be at the top of the list for web-based entrepreneurs seeking to compete for traffic on Amazon, eBay and similar e-commerce sites. Whether seeking to market products through these sites or one’s own website, the search engine optimization tags and keywords should be tested thoroughly as the first step in deciding how to list, categorize and describe items for sale.

    One Product with Multiple SKU Numbers: Good or Bad?

    The SKU is the store keeping unit, a code or number used to identify an item in inventory. At times, a single product may have multiple SKU numbers. This can work in favor of an affiliate marketer when sales generated by links, banners and embeds matching the source coding related with the affiliate identification number or account for that particular site. Amazon’s Associates program offers tags within coding to identify the associate linked to that strand of HML code so that no discrepancies can occur when doling out its payouts. This system works whether it is a product listed on an affiliate’s website, blog or online catalog.

    The beauty of multiple SKU numbers comes into play when targeting different segments of the market for the same product. Multiple SKU numbers work best to track the different types of referral and promotional tools that generate the greatest percentage of sales. Using multiple SKU numbers can assist an affiliate marketer in determining if a social media promotion brought in as much traffic and sales as a Twitter retweet. Such tracking measures assist marketers and affiliates in measuring sales and traffic to online storefronts. The downside of the multiple SKU numbers scenario is that a single product could appear as multiple products and throw off numbers and percentages when measuring marketing effectiveness. Thus, excuse the pun, multiple SKU numbers for a single product can end up skewing the actual numbers.

    API’s and Feeds

    Online affiliate marketers, web-based entrepreneurs and others tend to use both Amazon and eBay to by implementing API, RSS feeds and other promotional tools across multiple channels, including their own websites and blogs. Most e-commerce sites and affiliate programs offer an extensive help menu along with a newsletter geared towards their affiliates. These are helpful resources for affiliates who want to maximize the affiliate program.

    Web traffic utilizing multiple channels can pay huge dividends if incorporated effectively by an affiliate. Clicks on affiliate ads may stem from an RSS feed of an affiliate’s blog or an image on a product review site. Online affiliate marketing offers a potential source of ongoing income. The opportunities for affiliate marketers are quite extensive, even if all they have is an active blog.

    Posted by myadmin @ 1:56 pm for Ecommerce |

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