• Tue, Sep 18, 2012

    Have you noticed the trend for explain-it videos? I’ve spoken to a bunch of video production houses, and they’re all saying the increasing trend is for value ‘real’ how-to explanations.

    The problem I see though, is that the lack of production value sometimes leads to creating a ceiling for your brand image. Until I saw this video. It looks homespun, it still has that warm outreach as though it’s produced by real people speaking on our terms. But – clearly there’s a higher production value than just a whiteboard.

    InMotion Hosting have taken infographics a step further by animating them. If you look around carefully, they had already produced a poplar infographic to explain the differences between Shared, VPS, and Dedicated Hosting.

    In filmmaking terms the homespun animations are referred to as ‘animatics’ and are usually one of the first draft of videoboards to demonstrate framing and pace with very basic puppet or claymation works.

    This is a simple video made by a real associates at InMotion Hosting. But it serves to show us that we can also adopt the explain it approach for our own niche industries by using infographics as animatics.

    Dedicated Hosting Specialist

    InMotion Hosting is a web hosting company specializing in Shared, VPS and dedicated hosting based in Los Angeles. Please direct any questions to the Twitter account @JulianaPayson who produced the video, or you can check out the video here:

    Posted by myadmin @ 7:57 am for Miscellaneous |

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