• Tue, Sep 27, 2016

    E-Commerce Website Development depends to a great extent on understanding the human psychology. The eCommerce website developers often have to think about the way people view, browse and make use of a site. They have carefully designed the site in order that your target audience can easily find you online and stay engaged with your site. They evaluate various parameters before starting up the process of web development. Let’s see few tips for an eCommerce website development:


    Communicating Product Value to Customers – The value proposition is very significant as it perfectly helps to communicate value to customers. It is the first thing that defines whether the target audience will be reading about an eCommerce product or will bounce back from your site. Hence, it’s important to test your value proposition. One must place an argument as to why customers would make the purchase of a site, rather than buying from any other eCommerce portals. Many eCommerce websites have poor value propositions and can’t communicate what they want to sell. In order to achieve success, one should be able to convey to the customers as to why they should buy from a portal. If the online customers can’t figure out what they will purchase, they will likely to leave. If required, the eCommerce web developer should compare sites having excellent value propositions. Clear and concise copy along with the right image can tell a great story to customers regarding a product.

    As per Claude Hopkins – the legendary advertiser, the pictures should be used for attracting people from whom one will get returns. Moreover, the images should be used to form an improved selling argument. Now, what will be the essential elements of a good value proposition? Well, they will include the headline, content and images. The headline must be simple and clear as to why an item will be good to purchase. It should not be a slogan, but will be a promise of value like – “Create expert client proposal in minutes”. Content helps in explaining “Why purchasing an item will be the best choice for you?”, “Why an offer is different from others?”, “What are the additional benefits as well as social proof, for instance free shipping & guarantees?” Besides, images help to create a desire by displaying the item in use. While people understand what they are purchasing and why they would make the purchase, an eCommerce website can easily enhance its sales rather than the one that doesn’t communicate with customers in a clear way. Most people often get confused as to why they would need a new product till you inform them clearly. So, it’s always good to be direct and clear with customers.

    Avoiding Incorrect Product Descriptions – It’s true that product descriptions are significant. However, often the store owners of the eCommerce sites include or remove the descriptions recklessly. The descriptions mean different things for online product sale. If incorrect product descriptions are used, the target audience may get confused. Hence, there could be a possibility of the customers to leave a site. For instance, if one wants to buy a TV, it doesn’t matter whether you talk about a football or water sports. You should focus more on TV rather than other sports. Moreover, you should adjust image and product descriptions based on the shopper’s requirement.

    Using Quality Images– If you want to sell items based on looks, you must use the visuals that are incredibly important. An increase in eCommerce image size can help to improve customer conversion by a significant amount. Besides, images should be designed in such a way that the product descriptions can be viewed on mouse over. This will help to boost your sales. Ask your eCommerce website design service provider to use quality images in the website. Remember, that the ultimate aim of the online store is improving conversions through the site search. So, high quality images should be included in the search bar. For instance, if you are selling a $450 riding boot, the visual should be apt enough to capture imaginations. The best way of selling a physical good is by getting it in somebody’s hands. Nevertheless, if you can’t do that online, the best option is letting your customers imagine your product in their hands.

    Follow these simple tips as an ecommerce website developer and you can surely build a competent ecommerce website. You should also pay heed to the comments left by people on an ecommerce site and make a big selling point.

    Posted by myadmin @ 6:28 am for Ecommerce |

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