• Thu, Jun 25, 2020

    To remain competitive in a highly digitalized market, as a lawyer you must be savvy in how you present yourself. And one way of doing so is through your law firm website.

    A well-designed law firm website has the potential to attract scores of new clients and establish your law firm as an expert in your areas of service. On the other hand, a poorly designed website will repel potential customers.

    Since your law firm website design is vital in ensuring the success of your business, a lot of thought and planning must go into it. Here is what you must consider before investing your money in overhauling your website.

    Choosing the right platform

    Many of the world’s most popular websites use WordPress. With WordPress, you remain in control of your website. It is easy to make changes to your site’s content with the help of the easy to use built-in editor. Also, WordPress websites are easily indexed by search engines.

    Designing a website map

    Before you ask a web developer to take care of your law firm website design, it would help if you can design a website map. Open a Google docs sheet or an MS Word document and write down all the pages you envision for your website.

    It can look something like this:

    ● About Us

    ● Areas of Practice

    ● Attorneys

    ● Testimonials

    ● Case Overviews

    ● Blog

    ● Contact Information

    Thinking about the Content

    Once you have designed a website map, it is time to identify the content required for each section.

    When users land on your website, if they are not able to determine the practice areas quickly they will leave.

    You need to be specific and clear about the types of legal representation that you offer so that potential customers realize that you would be able to help them.

    In all probability, your potential customers would next want to check the ‘About Us’ section to know who you are and whether they should associate themselves with you.

    Without divulging your trade secrets, if you can be authentic and sincere in your communication, then this section will provide an opportunity to connect with prospective clients.

    Designing a law firm website is different from designing a website for any other business. Legal clients want to be associated with personalities. They would want to check out the lawyers in your law firm (in case there are others apart from you).

    You will have to think about the best ways to represent yourself and the other lawyers in your law firm.

    What Images and Videos to use

    Images and videos can add another dimension to your law firm website design. Avoid free stock photography if possible. Try to use genuine high-resolution professionally captured images that showcase your team and office.

    Videos are a great way to attract your audience. Promotional videos on your website can result in a higher conversion rate. They also add a touch of professionalism to your business.

    Taking help of SEO

    While designing their websites, many law firms often make the mistake of overlooking the importance of SEO.

    By using tactics such as strategically placing keywords within your website content, using backlinks, etc, search engine optimization helps your website rank higher in search results. The higher you rank, the more visitors you will get to your website.

    Importance of clean design

    Some law firm websites suffer from the problem of information clutter. It is great to be able to talk about your services comprehensively but don’t try to fit in too much into too little. If you do your audience will get bored.

    There should be enough empty spaces on your website so that they help draw the focus on the page elements.

    Checking out your competitors

    You need to check out your competitors to know what you are up against. What kind of websites have they designed? What are the strengths and weaknesses of those websites?

    You have to think about how your website can be better than theirs. You need a website design that will set you apart from the rest of the crowd.

    Conclusion

    If you consider the points discussed in this article, it will help you get the right law firm website design that would boost your digital marketing efforts.

    Posted by myadmin @ 6:02 pm for Web Design |

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